Date: February 02, 2023
Time: 3:30 pm - 4:30 pm
Location: Coolidge Public Library160 W. Central Avenue
Coolidge, AZ 85128 United States
Description:
The first issue of Arizona Highways magazine was published in April, 1925. In this presentation, former publisher Win Holden will share the fascinating story
of how a brochure produced by the Arizona Highway Department evolved into one of the most respected and revered publications in the world. With annual
economic impact of over $65 million, Arizona Highways reaches all 50 states and over 100 countries around the world. But the journey has been anything
but uneventful. With a unique publishing model not dependent on advertising, the magazine has had to unearth new sources of revenue to sustain its
operations. And, as part of the Arizona Department of Transportation, has had to survive without state funding. Learn how this remarkable magazine has
beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside.This program is cohosted by
Coolidge Public Library. This is an in-person event.ABOUT THE SPEAKER:Win Holden was named the sixth Publisher of Arizona Highways Magazine in
May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120,000 subscribers in all 50 states and
100 countries. As Publisher, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing, book publishing,
calendars, e- commerce, new product development, product marketing and retailing. A Valley resident since 1980, Mr. Holden was recognized by the
Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Award recipient and received the 2015 Lifetime
Achievement Award from the Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame.
Original source can be found here.
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