Vanguard has been ranked second out of 18 retirement plan providers in the J.D. Power 2025 Retirement Plan Digital Experience Study. The study, which surveyed more than 7,000 retirement plan participants between May and June 2025, measured satisfaction across design, system performance, tools and capabilities, and information and content on a 1,000-point scale.
“Helping workers save for retirement is core to Vanguard’s mission, and we’re modernizing with purpose to deliver a digital experience that empowers workers with tools for personalized, holistic financial wellness,” said Lauren Valente, Managing Director of Workplace Solutions at Vanguard. “This ranking from J.D. Power is an encouraging testament to our ongoing work to deliver an intuitive, personalized digital experience that helps retirement savers achieve their financial goals.”
Vanguard received an overall satisfaction score of 717 points—27 points higher than the industry average.
Over the past year, Vanguard made several updates to its digital platform for retirement plan participants. These included enhancements for mobile users such as a combined view of personal investment and retirement accounts within the app; streamlined navigation for easier access to account information; a redesigned dashboard that places more account details upfront; behavioral finance features offering context-driven prompts based on participant behavior; and expanded financial wellness tools like an updated retirement readiness tool providing greater personalization.
According to company data as of July 2025, 85% of Vanguard participants rated their digital experience either four or five out of five.
“We’ve designed our digital experience to meet participants where they are and help make them better savers and investors,” said Amber Brestowski, Principal and Head of Participant Financial Success at Vanguard. “We’re proud that this approach resonates with participants, and we will continue to build personalized experiences that support their financial wellbeing.”
Founded in 1975, Vanguard provides investments, advice, and retirement services globally through various channels including workplace plans. Its unique investor-owned structure means fund shareholders own the funds themselves.
J.D. Power has provided industry intelligence on customer interactions with brands for over five decades through consumer insights and analytics across multiple regions worldwide.
