Scottsdale has appointed Tiffany Passehl as its new Old Town specialist, a position created within the city’s Tourism and Events division to support businesses, events, and community engagement in Old Town Scottsdale.
Passehl previously worked as a project manager, overseeing more than 350 projects that involved coordination with internal teams, consultants, and public agencies. In her new capacity, she will act as a liaison between the city and Old Town businesses, residents, and stakeholders. Her responsibilities include organizing community outreach efforts, special events, and initiatives designed to promote Old Town as a leading destination.
“This new position reflects our continued investment in Old Town as a vibrant economic and cultural hub for our community,” said Judy Doyle, deputy city manager for the city of Scottsdale. “Tiffany brings strong organizational skills, proven project leadership and a collaborative approach that will help strengthen partnerships with our merchants, event organizers and residents. We are excited to see the positive impact she will make in supporting the experiences that define Old Town.”
Passehl is originally from Wyoming and holds a Bachelor of Arts in communications from the University of Wyoming. She expressed enthusiasm about her new role: “I am thrilled to support and elevate the incredible events and experiences that make Old Town Scottsdale such a vibrant destination,” Passehl said. “I look forward to working closely with our businesses, partners and city teams to help create welcoming, memorable experiences for residents and visitors alike.”
The establishment of the Old Town specialist role aims to provide dedicated support for downtown businesses and tourism activities while fostering improved communication among city departments and the local community.
Scottsdale has long attracted artists, writers, health seekers, and tourists due to its blend of Western heritage and cultural offerings (official history page). The city features several departments that oversee services ranging from parks to recreational facilities (organizational chart). According to Forbes rankings reported on the official recognition page, Scottsdale is considered one of the top 15 safest U.S. cities with populations over 100,000. With roots in ranching culture earning it the nickname “The West’s Most Western Town,” Scottsdale continues its tradition of blending history with tourism appeal (official history page).
